The Montreal Heart Institute Foundation & the Media
Have you seen our ads? A large-scale media campaign has been launched and aims to increase the Foundation's notoriety and promote its fund-raising campaign.
As in previous years, many communication groups have participated to the Foundation's campaign. A special thanks to our partners: Astral Media, Bell Globemedia, Canwest - The Gazette, CBC / Radio-Canada / RDI, Cogeco, Enseignes Pattison, Gesca Group, Médias Transcontinental / Publi-Sac Group, Quebecor Media, Reader's Digest and Télé-Québec.
A special thanks goes out to Ig2 for developing the media campaign free of charge.
Here are some examples of the ads :
|
|
Television 30 seconds ad on Radio-Canada, RDS, TQS, Télé-Québec, TVA and VOX " Chèque "
|
Sponsored ad at TVA, Salut Bonjour from January 7 until February 3, 2008 and from February 25 until March 1, 2008.
Circulation
Segment
Sponsored ad at RDI from January 14 until February 3, 2008.
Météo Express
Sports Express
Sponsored radio ad on Radio Énergie and RockDétente, from January 14 until January 27, 2008.
Radio
Click here to download the free player Quick Time.