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"$2 sraight to the heart” contest raises more than $500,000 for the Foundation!
Wednesday, March 22, 2006

The second edition of the "$2 straight to the heart" contest held during Heart Month last February was a definite success, generating $538,000 for the Montreal Heart Institute Foundation.

Held in partnership with IGA, Jean Coutu and Rona, the contest was an opportunity for clients visiting these merchants to make a $2 donation to the Foundation and, by the same token, earn the chance of winning one of 56 AIR MILES TM reward-miles prizes.

Since the drawing is set to take place on April 12 th, participants of this regional contest will have to wait a few more days to find out if they are the lucky winner of one of these prizes:



  • 50 prizes of 1,000 reward miles
  • 5 prizes of 5,000 reward miles
  • the grand prize of 50,000 reward miles

Visit our Website soon to find out the names of the winners.

 

 

   


Top Quebec media networks step up to the plate
As a big plus for the Foundation, many major Quebec media networks rallied around the project.  Astral Media, Bell Globemedia, Cogeco, Groupe Gesca, Transcontinental Media Publi-Sac Group, Quebecor Media and Viacom all helped the MHIF increase the visibility of the contest by agreeing to print or air ads for free. Moreover, the ads were produced by the Ig2 ad agency.

The Montreal Heart Institute Foundation thanks all the participants for their contributions, which will go toward helping the Foundation support research and technological development at the Montreal Heart Institute.

  Cick here to read the contest rules



Warm thanks to our partners
The Foundation takes this opportunity to thank its remarkable partners, IGA, Jean Coutu, RONA and the Loyalty Group. It is because of their trust and support that the contest was such a great success. We would also like to acknowledge the wonderful work done by Denis Bouchard, who carried out his role as spokesperson with brio.



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