 | "$2 sraight to the heart” contest raises more than $500,000 for the Foundation!
Wednesday, March 22, 2006
The second edition of the "$2 straight to the heart" contest held during Heart Month last February was a definite success, generating $538,000 for the Montreal Heart Institute Foundation.
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Held in partnership with IGA, Jean Coutu and
Rona, the contest was an opportunity for clients visiting
these merchants to make a $2 donation to the Foundation
and, by the same token, earn the chance of winning one of
56 AIR MILES
TM reward-miles prizes.
Since the drawing is set to take place on
April 12
th, participants of this regional contest will
have to wait a few more days to find out if they are the
lucky winner of one of these prizes:
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50 prizes of 1,000 reward miles
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5 prizes of 5,000 reward miles
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the grand prize of 50,000 reward miles
Visit our Website soon to find out the names of the
winners.
Top Quebec media networks step up to the
plate
As a big plus for the Foundation, many major Quebec media
networks rallied around the project. Astral Media, Bell
Globemedia, Cogeco, Groupe Gesca, Transcontinental Media Publi-Sac
Group, Quebecor Media and Viacom all helped the MHIF increase the
visibility of the contest by agreeing to print or air ads for free.
Moreover, the ads were produced by the Ig2 ad
agency.
The Montreal Heart Institute Foundation thanks all
the participants for their contributions, which will go toward
helping the Foundation support research and technological
development at the Montreal Heart Institute.
Cick here to read the
contest rules
Warm thanks to our partners
The Foundation takes this opportunity to thank its
remarkable partners, IGA, Jean Coutu, RONA and the Loyalty Group.
It is because of their trust and support that the contest was
such a great success. We would also like to acknowledge the
wonderful work done by Denis Bouchard, who carried out his role
as spokesperson with brio.
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