lg2 Awarded Coq d'Argent for a MHI Foundation Ad Campaign
Friday, May 27, 2005
During the 46th annual gala of the Publicité Club de Montréal held on May 26, 2005, the ad agency lg2 was rewarded for its creative work benefiting the Montreal Heart Institute Foundation.
The agency won a Coq d'Argent in the
“Point-of-Purchase” category for its work on
an ad campaign promoting an Air Miles contest titled “$2
straight to the heart.”
Thanks to partnerships with IGA and Rona and to the
professionalism and generosity of lg2, the activity was successful
from the beginning, raising more than $400,000 in a single month
back in fall 2004. Ig2 not only created the artwork but also
developed all the television, radio, and print ads of the
campaign.
The Foundation is proud to offer its most heartfelt thanks to
Sylvain Lamarre whose team delivered a forceful and well-targeted
campaign.
Thank you to lg2 for stepping up to the plate to help medicine
take a step forward!
(514) 593-2525
www.mhifoundation.org
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