The Montreal Heart Institute Foundation's  "$2 Straight to the Heart" AIR MILES ® contest, will be back during the next Heart Month in February 2006. For this second edition, Jean Coutu will be joining IGA and RONA as an official participant in the promotion. From January 25 to February 28, for each $2 donation to the Montreal Heart Institute Foundation made at participating Sponsor locations, AIR MILES Collector will receive 1 AIR MILES reward mile plus one chance to win one of 56 AIR MILES reward mile prizes, to be drawn randomly at the end of the promotion.

o 50 prizes of 1,000 AIR MILES reward miles
o 5 prizes of 5,000 AIR MILES reward miles
o 1 grand prize of 50,000 AIR MILES reward miles

The fall 2004 edition which generated in excess of $400,000 for the Montreal Heart Institute Foundation was not only successful on the fundraising front but also earned the lg2 ad agency a Coq d'Argent from the Publicité Club de Montréal for its creative work on the ad campaign promoting the activity. For this second edition, lg2 joins once again the Foundation to conceive the ads of this contest, which will be broadcast on radio, television and newspaper throughout the month of February.

The MHI Foundation is delighted to be holding the contest once again and would like to warmly acknowledge its partners, IGA, RONA and Jean Coutu, for their commitment and support. A special "thank you" goes out to Air Transat for donating trips to be won by participating Sponsor's employees involved in the contest. We also extend warm thanks to the contest's spokesperson, Denis Bouchard, who carries out his role with gusto.

Last, but certainly not least, the "$2 Straight to Heart" contest would not be possible without the support of the law firm Fasken Martineau, the AIR MILES Reward Program, Ig2, the Studio La Majeure and many media outlets. 

Cick here to read the contest rules