"$2 straight to the heart" will be back in 2008
with a new formula
2008 Results to come
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Organized in partnership with IGA, the
Montreal Heart Institute Foundation's AIR MILES
promotion has raised over $380,000 in
2007.
From February 4th to the 24th, 2008, each $2
donated to the Foundation at an IGA store earned you
one AIR MILES reward mile.
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Warm thanks to our 2008 partner
The Foundation takes this opportunity to thank its
remarkable partners, IGA and the Loyalty Group. We would also
like to acknowledge the work done by Nathalie Mallette, who lend
her voice for our ads.
Top Quebec media networks step up to the
plate
As a big plus for the Foundation, many major Quebec media
networks rallied around the project. Astral Media, Bell
Globemedia, Cogeco, Groupe Gesca, Transcontinental Media Publi-Sac
Group, Quebecor Media and Viacom all helped the MHIF increase the
visibility of the contest by agreeing to print or air ads for free.
Moreover, the ads were produced by the Ig2 ad agency.
The Montreal Heart Institute Foundation thanks all
the participants for their contributions, which will go toward
helping the Foundation support research and technological
development at the Montreal Heart Institute.
Click here to
read the contest rules
